About Us

Marketing-Group

Marketing that’s Measurable, Memorable, and Meaningful.

Radio should deliver cases, not just impressions. DMG is a specialized media consultancy built for personal injury law firms. With 30+ years in radio sales and marketing, we bring insider know how to help you grow your brand, generate more qualified leads, and avoid overpriced or underperforming buys.
Unlike local station reps who are paid to sell airtime, we represent you. We take a strategic, firm first approach and provide market exclusivity so you’re never competing with another client in your area. Our nationwide relationships with local stations let us negotiate smarter schedules, craft stronger messaging, and drive better results.
Best of all, our services are offered to qualifying firms at no cost. No fees. No fluff. Just a partner invested in your success.
  • Why firms choose DMG:
    • 30+ years of radio advertising expertise for PI firms.
    • Market exclusive partnerships, no competing firms in your DMA.
    • Deal protection: we help spot bad rates, weak dayparts, and empty “added value”.
    • Strategy first, not just ad placement.
    • National reach with deep local relationships.
    • No cost to your firm. Services are free for qualifying clients.

    Ready to see what your radio budget could really do? Let’s talk about your market, your goals, and the smartest path to more cases!

About Carl E. Nixon

Carl E. Nixon is an award‑winning media strategist with 30+ years in broadcast and digital. He helps personal injury law firms turn radio into reliable case flow by building campaigns that raise visibility, drive qualified leads, and maximize return on ad spend.

During his tenure at Cox Media Group, Carl earned the Academy‑level President’s Circle Award, one of the company’s top marketing honors, and in 2019 was named Digital/Interactive Seller of the Year, receiving the prestigious Radio Wayne Award at The Radio Show for excellence in integrated radio‑and‑digital campaigns.

Now at DMG, Carl designs multiplatform strategies that blend radio, digital, and social. He pairs sharp creative with smart negotiation, precise dayparting, and data‑driven measurement to deliver results clients can see.

What Carl & DMG bring to you:

  • Campaign strategy and media negotiation
  • Integrated radio + digital + social plans
  • Lead generation, attribution, and ROI optimization
  • Local market launches and multi‑market scale

Known for his consultative style, integrity, and client‑first focus, Carl is a trusted advisor to attorneys who want clarity, not clutter from their media investment.

Carl lives in Las Vegas with his wife and two rescue dachshunds.